The Reef is Andrew Taucki's new film - a thriller set on the Barrier Reef, starring Damian Walshe-Howling, Gyton Grantly, Zoe Naylor and a giant white pointer.

In what we think is a world first, the production company will provide all-day live stream from the shoot in Hervey Bay on November 4th.

Viewers will be able to see Andrew and the cast in action (and probably in the water) as a video crew follows him around on the day.

It's live coverage and a making-of rolled into one, featuring interviews with cast and crew as the action unfolds. Viewers will be able to ask questions in real-time.

This event is part of advanced marketing for the film, combined with a social media campaign which will roll out until the film's launch mid 2010.

It's great to see a production company taking this sort of marketing seriously and going out on the edge of what could be an exciting and eventful experience. There's always the chance that there will be some uninvited guests .....

The Reef is supported by Screen Australia and Screen New South Wales.

The Reef Website

Disclosure: I am working as a consultant on this event.