How does it work?
Clicker "contains more than 450,000 episodes, from over 6,000 shows, from over 1,200 networks, tens of thousands of movies, and 50,000 music videos from 20,000 artists."
Typing in a search term at Clicker.com, for instance "Australia", returns a mixture of files from sources like Netflix, Hulu and Scientific American.

Costs
Free to end users. Clicker was recently funded to the tune of $US11m

Lifespan
Has a free run until Google launches its version later this year.

Why should I care?
Ultimately the interface for video search will be an agnostic search engine that looks something like Google. The aggregators (like Hulu) will drop away as the first port of call for consumers looking for titles or subject matter.
It's crucial that Australian content creators are represented in these searches. This means getting our content online and properly set up for easy searching by platforms like Clicker.

More About Clicker