it's easy to think of the iPad as Apple's Kindle, offering predominantly text content. But Apple plans to offer download-to-own TV shows and films as part of its content bundles.
To make the iPad extra attractive, Apple is looking at cutting the cost of TV shows downloaded from iTunes from$US1.99/2.99 to 99c.
Negotiations with content providers are being held up by the latter's fear that this pricing will undercut cable TV subscription deals. |