The USP
Michael sees MyTVR fitting in with other timeshifting devices like this:
"There is always a place for the Tivo, but if you are at work, on the tram or bus or sitting in the airport and missed your show or the news it's great".
"So MyTVR attracts a fast moving hard working demographic that still likes to catch the news or have a laugh, Uni students, business people, techies and people who can't afford or don't want to purchase the TV and high priced PVR"
"I think myTVR is the only PVR that allows you to record programs on more than 3 channels simultaneously."

The Business Model
At mytvr.com.au, you can sign up for a trial account, enabling you to record up to 30 mins of free to air TV, via an EPG-based interface.
You can upgrade to the Gold plan, giving you 12 hours of recording space for $7.85 / month, or a Silver - 3 hours of recording for $5.85 / month.
The service currently has 1000 users and is growing at a rate of 50 per day (Michael's own figures).

But is it Legal?
This is the question that everyone asks when they hear about MyTVR. Clearly it is - because they are doing it, but for the record, here's Michael's take on the legalities: "Under the copyright act, we come under the timeshifting rules...an individual is allowed to record and play for their personal use at a more convenient time...we've built the device as anyone would build a PVR..so we are not doing anything different from what a consumer would do..." "We are selling the storage space, so what we are saying is, we will give you storage space and you can fill it as you like, so it's not pay per view or pay per show..."

MyTVR has a clever take on consumer time-shifting behavior. It's software that aims to complement hardware that people use to time-shift media, either as a back up (ooops, I forgot to set the DVR to record Flight of the Conchords tonight) or for people with time on their hands and no TV around.