Rebekah Horne - MySpace
Rebekah showed an example of original MySpace content Freak - production costs covered by sponsors.
MySpace has content channels (including ABC, BBC) within MySpace with rev share on a pay per view model.

Ben Liebmann - Fremantle Media
Ben rattled through the licencing mega-octopus that is Fremantle. The extent of their brand extensions is breathtaking, notably the live events (American Idol live events, Grand Designs roadshow).
Just when you thought you'd caught your breath, he launched into a breakdown of MasterChef, their biggest brand in Australia.
They are launching a food and lifestyle magazine and expo soon. iPhone recipes app coming soon.
Huge lessons here in content extension on a global scale.
Fremantle are looking to become a platform-agnostic content creator. However, finding funds for creation of online content on the scale of MasterChef is proving elusive.
Fremantle is looking at re-inventing some of their brands for online.
Payoffs in the online space are not big, so gambles have to be modest. Fremantle will look at user-paid and ad-supported models.

Sam Walch - Head of Media, AFL
Sam hinted (not too subtly) that IPTV is in the sights of the AFL as a dedicated footy channel.They are looking at subscription revenue models.

Chris Adams- CEO of Orbit Media
Ex-Participant Productions and newly re-settled from the US, Chris was the most outspoken of the panel. Chris has great credentials to speak about online content form both content and technology perspectives.
His pitch was focussed on Vimation, a embeddable video player that makes monetisation more cohesive. He referenced the online series NeighBros.
Chris : content producers need to be less precious. The era of talent-spotting is over. Success has to be reverse engineered from the deal.
Producers with a built-in audiences for projects will get attention from aggregators and sponsors. Getting distribution and funding up front is much more difficult.