Telstra intends to launch advertiser-supported IPTV channels and deliver spot ads on its BigPond TV service.
Piggybacking on the launch of IPTV panels by the big hardware manufacturers,
Samsung TVs will have BigPond TV as a menu option and BigPond movie downloads will be available on LG TVs.
BigPond customers will not incur bandwidth costs when accessing these channels
Content
Sport will be the attractor content, with Telstra leveraging their rights to stream delayed ARL and AFL matches. No surprises there.
On the drawing board are new branded channels around health, travel and cooking.
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