Hybrid TV is running trials on the proto-NBN in Tasmania which could give some insights into the behavior of consumers connected to the Big Pipe.
It's called the Hybrid SmartStreet Project with 85 homes participating.
In partnership with IBES (Institute for a Broadband Enabled Society) they are looking at questions like:
What is the correlation between broadcast TV consumption and broadband entertainment consumption in the home?
How might viewing behaviour change when entertainment can be delivered on-demand, at TV quality for picture and sound – directly to the television?
Can the advertiser play a role in subsidising services (as well as content) – what is the model and how well is it received by consumers? |
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