Hot on the heels of launching iPhone 4, Apple has set a date for the launch of its iAd network.
Essentially, Apple will take control of advertising embedded in applications developed for iPhones and iPads, cutting advertising agencies out of the loop.
Sixty percent of the revenue generated by the highly targeted and interactive iAds will be shared with developers.
Steve Jobs is spruiking iAds as a way of enabling developers to produce free or low-cost apps, but with the mobile advertising market tipped to reach $US593 million this year, Apple stands to make tidy additional income.
However you look at it, this is a disruptive technology.
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