ABC has launched the much-anticipated Poh's Kitchen iPhone app - the first for a cooking show in Australia.
It's produced in association with The Project Factory.
Astounding that Masterchef doesn't have one yet.
Surprise - Poh's app is free. I thought ABC would be following Jamie Oliver's example and charging something for it.
Maybe because it's coming from TV (which can't sell) and not Enterprises (which can).
First impressions - it all works very well. I like the access to full episodes of the show and I'm looking forward to doing some field testing in the kitchen. |