Reminiscent of Australia's Freeview FTA consortium, Britain's Project Canvas is a collaboration between the BBC, ITV, BT (telco), Five, Channel 4, Arqiva (infrastructure) and TalkTalk (ISP) to develop an IPTV platform.
Details are sketchy, but it looks like they will offer a set-top box similar to the Telstra T-Box.
While there are parallels in the FTA content bundling that Freeview and Canvas promote, the big difference is that the latter be on-demand and will probably include search capability and access to raw Internet content, making it a much more modern offering.
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