Very Short List is a daily email that points subscribers to chunks of slightly off beat culture, including movie gems.
In a classic web startup - bought out by Barry Diller and then onsold to the New York Observer.
We like it a lot.
They are running a paid promotion to subscribers around the release of The Kids are All Right.
Focus Features and Modern Tonic (a gay-filtered version of VSL) are partners in it.
If you win, the movie will come to your nearest cinema for a private screening with 50 friends.
They encourage you to encourage your friends to enter, because if they win, you get an invite and so on.
Smart way to generate highly targeted word-of mouth, while gathering a nice mailing list for the release of the film. |