Typically, streaming access has been relegated to the back of the queue in studio's planning of release windows.
This chain has been broken by Netflix and Relativity Media.
Relativity produces and/or finances between 20 and 30 pictures a year.
Current releases include Robin Hood, Get Him to the Greek and Grown Ups.
Netflix streaming access will move up the queue for Relativity releases, ending up after DVD sales and before general broadcast or cable access.
Won't be long before others follow suit. |