A Swinburne/ABC/Screen Australia research project announced this week, promises to deliver some timely data on changing patterns of consumption.
Spreading Fictions: Distributing Stories in the Online Age, is a project out of Swinburne's Institute for Social Research. The team includes Jock Given and Catherine Griff, both alumni of the AFC/SA.
According to the initial postings on their website,
" this project will focus on four entities: sectors, audiences, projects and commercial companies. A comprehensive picture of audiovisual distribution will be drawn from these four areas of analysis, together with policy implications to be considered by the partner organisations, industry and governments.
Research in this area will be of vital interest to content creators, hopefully another window into Australian homes, beyond the outdated OzTam/Neilsen ratings. |
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